What you'll learn: 

First steps in using social media tools for marketing.

• Blogging basics. 
• Blogging for content marketing.
• Social networks - profile building
• Social networks - finding business value 
• Lead generation with social media
• Customer service using social media 

Business communication for the new web.

• Listening - the new marketing
• How to interact on social platforms
• Profile advice for social networks
• Email marketing for the new web
• Business networking using social media and social networks

Promotion, Outreach, and Blogging Relations.

• How the web promotes good content.
• Etiquette for Digg, StumbleUpon, Delicious, and More
• Differences between bloggers and traditional media
• Communicating the good news

And more (as we discover what else you need to know to guarantee your success in 2009).

After the event, you're invited to attend a free meetup with local social media enthusiasts and practitioners. Get to

know the business community around you using the tools we cover in the Bootcamp. 

Who should attend: 

• Business communications professionals
• Marketers
• PR Professionals
• Agencies
• Corporate communications teams
• Practitioners of social and emerging media

Location

The Humana Tower is located at 500 W. Main Street in downtown Louisville (at the corner of 5th and Main).  We'll be meeting in the training rooms on the 25th floor. 

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Just check in at the information desk (we suggest arriving a few minutes early) to get your name badge and an escort to the 25th floor.  NOTE: For those who register before May 12, we will have a name badge waiting for you at check-in, which will speed the process significantly.

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